Begin with the product and its defining features

Name the product category, material, silhouette, and details that must remain recognizable. If packaging text or a logo needs to stay accurate, plan to verify it in the final production workflow.

Describe the set, not just the mood

Instead of asking for a premium look, describe a limestone plinth, soft window shadow, warm gray background, and eye-level camera. A physical set description gives the creative team concrete choices to review.

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Try this: rewrite the brief using details that a viewer could point to in the image.

Reserve space for the layout

If a banner needs a headline, say which side should remain uncluttered. Leave enough background around the object for later cropping and responsive placements.

Review brand accuracy separately

An image can look polished and still misrepresent a product. Compare shape, color, packaging, and marks against approved product assets before using an image in a store or advertisement.

What to try next

Open the studio, start from a prompt example, and refine your image brief using the ideas in this guide.

Open studio ↗